VibeWire, an Australian music startup that offers fans to buy or sell verified tickets safely via its platform, decided to rebrand as Tixel–a shorter and a more consonant name, according to the management.
The decision comes shortly after the Melbourne-based company was accepted into Collider Accelerator in Brisbane, Australia, an incubator run by the Queensland University of Technology’s Creative Enterprise Australia.
Tixel sold a few thousand tickets in Australia with impeccable customer satisfaction rate and recently launched an American website.
Unlike other ticket marketplaces, Tixel scans and verifies the authenticity of all uploaded tickets leaving no possibility for fakes.