Congressman candidate Atty. Jordan Pizarras has vowed to tackle the rising fish prices in the province, citing the plight of fishermen and the burden on consumers.
A top priority for Pizarras is the implementation of the Fisheries Landing Law, which aims to provide a comprehensive solution to ensure fair prices and sustainable management of the fishing industry in the province.
Pizarras identified the root cause of the problem as the cycle of exploitation, where fish pass through multiple middlemen before reaching the market, resulting in exorbitant prices.
"The fish is already expensive because it is sold three times before it reaches the market. The ordinary people can no longer afford it, and the poor are the most affected," he said.
To break this cycle, the Fisheries Landing Law will establish designated landing sites, allowing fishermen’s families, particularly their wives, to sell their catch directly to consumers through the Fisherman’s Market. This setup eliminates middlemen, ensuring fresh and affordable fish for local buyers.
Pizarras also cited the benefits of the law, including the maintenance of municipal waters by local government units and the empowerment of fishermen to control their livelihood and provide consumers with fresh fish at fair prices.
He noted that local landing sites and direct fish markets aim to protect fishermen, promote sustainable fishing practices, and ensure affordable seafood for all Boholanos.