Commoot Shakes Up The Logistics Industry’s Biggest Woes

Chicago-based startup Commoot offers AI-backed OOH campaigns to its advertisers while offering a solution to the logistics industry’s driver and revenue shortage.

The logistics industry is in desperate need of innovation, considering the overwhelming driver shortage that has left fleet owners with considerably higher costs than ever before. Something as simple as utilizing unused while space on trucks can impact the fleet owner’s bottom lines and change the way they think about their trailers.

Commoot’s founder Dan Salganik saw the opportunity when he realized the average person spends about 300 hours stuck in traffic, staring blankly ahead at the vehicles in front of them. “The idea to launch Commoot occurred while I was sitting in Chicago traffic, staring at the blank trucks sharing the road with me, and I realized how much of an opportunity there was to advertise directly in front of drivers and passengers.”

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For trucking companies and fleet owners, utilizing their trailers as profitable, memorable ads and equipping the trucks with AI camera technology turns existing fleets into cash cows.

“Partnership with Commoot can help drive higher logistics profitability through the added revenue stream,” says Marissa Ryan, Commoot’s Head of Marketing. “Fleet owners and nearly everyone involved in the supply chain is affected by driver shortages and high logistics costs. Commoot gives trucking companies a leg up on their competition and allows them to stay competitive when bidding on loads.”

Commoot combines beautifully designed advertisements with eye-level branding, helping brands to create engaging, memorable connections with consumers. Commoot makes OOH easy and effective by allowing brands to choose the advertising options that best suit their goals.

Commoot also allows brands to utilize their current OOH advertising creative, ensuring branding consistency and improving the ROI of other forms of marketing. The result? 500% improved impression time, higher ROI from existing physical and digital campaigns, and a message that truly connects with the target audience.

Commoot Technology Measures OOH Metrics and Demographics

With the advancement of ad blockers, streaming services, and ad-less music streaming options, it is more difficult than ever for marketers and brands to reach the audiences that matter to them most. CPGs, travel and tourism, and even technology giants like Apple and Google are turning to Out of Home advertising to reach audiences they cannot reach digitally.

“Commoot offers a non-invasive, enjoyable advertising experience to the viewer, without distracting them from the road or interrupting their activities. It’s much easier to sell your product or services when the consumer feels positively towards your brand.” – Dan Salganik

Third party ad blockers aren’t the only ones blocking out advertisements. Consumers’ brains themselves actually begin to “block” out repetitive or invasive advertising. Ad blindness is a commonly-occurring digital marketing struggle, and with nearly every interaction in a consumer’s life containing multiple ads from all angles, it’s no surprise that consumers eventually let ads fade into the background of their surroundings.

“Commoot fights the concept of ad blindness by allowing ads to be ‘mobile’ (as in, not permanently fixated to one location). Since the truck is actually moving, the audience rarely stays the same with Commoot ads. These ads can’t be turned off, and the constant movement of the trailer ensures that fresh eyes are always seeing the ads. Commoot offers a non-invasive, enjoyable advertising experience to the viewer, without distracting them from the road or interrupting their activities. It’s much easier to sell your product or services when the consumer feels positively towards your brand.”

“Brands can say goodbye to ad blindness and poor ad recall and hello to longer impression times, stronger ad performance, and smarter audience targeting based on the data we collect,” says Dan Salganik.

While it’s true that most trucks have their own electronic log systems, GPS trackers, and security cameras, Commoot provides fleet partners with a smart camera “box” that collects deeper data than current cameras provide. Commoot currently tracks viewing, or dwell, time, the number of viewers in a vehicle, and the type of vehicle driven, and in the future will collect demographic data from the make and model of the vehicle, the number of views from both drivers/passengers and pedestrians, cyclists, and much more about the audience.

“The main drawback of Outdoor or OOH campaigns is the lack of measurable data from these ad types. Digital advertisers especially are used to viewing deep, extremely descriptive data that helps them improve their campaigns and make smarter decisions. Commoot brings knowledge power to previously untrackable ads in the physical space, improving campaigns for advertisers and the industry as a whole." says Dan.

The future of the logistics industry lies in the hands of startups that can see the biggest pain points and find ways to improve them using technology to collect data points like never before.

“We know we’re onto something when brands from extremely diverse industries are eager to improve their current marketing campaigns. Commoot equips brands and advertisers with smart data that will constantly improve thanks to our AI technology. We don’t know where the future will lead, but we do know that something like this has only been talked about, never put into reality. We’re here to change that. ” – Marissa Ryan

Commoot is accepting new brands and customers, offering full trailer wraps or back-of-trailer wrap options.

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