ezTalks is proud to present their newest implementation, the novel and polished On-Demand Webinar feature to their web conferencing platform. ezTalks is always striving to provide an immaculate webinar and conferencing experiences to their users and the new On-Demand Feature is no exception.
Webinars are online seminars or master classes designed to educate around a clear and concise topic, usually within 30 to 40 minutes.
It’s no secret that when it comes to webinars, extensive preparation is key and it often takes a lot of time, effort, and planning. Live webinars are exactly as the name illustrates, live. “In the moment” events that, even with proper preparation, can incur some unexpected moments. Nonetheless, these live events are always a great way to showcase a product, feature, or service; to share knowledge, tips, tricks, and perhaps most importantly, to present yourself to your audience and potential customers.
Webinars are considered to be one of the top content marketing strategies in today’s business world. According to recent research, 66 per cent of marketing experts believe webinars are very effective in the B2B world. So, businesses that are creating webinars are on the right path when it comes to the latest marketing techniques and focusing on reaching wider audiences. The businesses now have a chance to increase audience reach by offering their webinars ‘on demand,’ after they’ve already gone live.
Why Offer On-Demand Webinars
Well-made webinars can take weeks or even months to prepare. There is an extensive amount of research, writing, presentation creating, and promotion that needs to be done before actually holding the webinar itself.
If you invest this much effort in creating a webinar, you should make sure to receive the most return from it. Now, that can be done by making it available for viewers even long after the live broadcast has ended. It’s not unusual for participants who sign up to a webinar to be unable to make it on time or forget the scheduled time due to unforeseen events. Thus, offering on-demand webinars can help you reach a significant amount of people that otherwise would’ve missed out on your presentation. Consequently, this availability is proven useful for increasing the number of leads you generate from a single presentation. After all, it’s estimated that only about 42 per cent of registrants ends up attending the webinar they signed up for, while 25 per cent of registrants watches the archived version after the live event.
One of the most common ways to benefit from previously recorded webinars is by adding them to your website for your target audience to have access to them. Adding them to your company (or personal) social media platforms, subscription emails (newsletters), and blog posts are a few of the ways you can achieve greater exposure and find more prospective leads. This results in an increased content marketing success rate with minimal effort after the live streaming session.
Getting More With ezTalks On-Demand Webinar
Even though the on-demand webinars are a popular means of reaching out, they shouldn’t simply be uploaded on your website with the hope they will generate more leads on their own.
Instead, immediately after you post your on-demand webinar, make a small preview of it and publish it for everyone to see. In this way, you can promote the preview on Instagram, Facebook, via email, etc. Then link it to your website or post a registration form asking for the contact information of interested parties, looking to watch the full webinar.
Keep it simple
Unlike the initial registration form for the live webinar, the registration form of the on-demand webinar can be reduced to fewer details when the participants are signing up. Instead of the initial form asking for more information like name, position, phone number, company name, etc., the on-demand form can ask for just the name and email address of your target audience. Shorter forms are easier and faster to fill out, making the people more willing and comfortable with giving out just a small amount of their personal information.
Furthermore, you should continually promote your on-demand webinar. Promotional tactics to promote your on-demand webinar are very similar to those used when promoting your live webinar. Meaning, you need to combine both email marketing and social media marketing.
A great way to promote your on-demand webinar in your emails is by including its permanent link in the “Thank you for joining” email, sent at the conclusion of the live streaming webinar. This way, the people who attended the live version can watch it again in case they missed something or share it to others who weren’t able to attend the live streaming seminar.
Don’t forget to also include the on-demand webinar links in your social media posts on LinkedIn, Twitter, Facebook and any other platforms relevant to your business. Keeping your webinar agenda clear and concise is the key to attracting a loyal social media audience. Making a list of all the information and benefits your on-demand webinar offers is what will attract a larger number of participants. Keep it straightforward, organized, and informative.
By taking advantage of the on-demand feature, the ezTalks webinar platform now proudly offers all three different webinar features to its users; Live Streaming, Automated Webinars, and On-Demand Webinars. In this way, ezTalks continue their efforts in making their customers satisfied with the ezTalks services and to exceed the expectations of every user. You can now enjoy the access to their web conferencing and webinar platform with up to 100 free minutes to explore the ezTalks platform and learn how you can benefit from its awesome features.
For more information on how to use ezTalks webinar and on-demand webinar, services click here.
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ezTalks simplifies enterprise video conferencing & business collaboration, with easy, reliable and affordable video communication platforms including online meeting, video webinar, audio conferencing and smart video conferencing room solution. It enables users to have video and audio conferencing and webinars with features of group video chat, conferencing call, instant messaging, screen sharing, interactive whiteboard, recording, etc. Billions of online meetings and webinars have been conducted via ezTalks in over 150 countries.