Verticroft Board Names Alejandro Pons As New CEO, Effective January 7th 2019

Verticroft today announced it’s Board of Directors has appointed Alejandro Pons as Chief Executive Officer effective January 7, 2019. Pons was also elected to the Board of Directors of Verticroft effective January 7,2019. Adrian Mason will assume the role of Executive Chairman on January 7, 2019 and will continue to serve as the chairman of Verticroft’s Board.

“This is the perfect time for Alejandro Pons to become Verticroft’s next Chief Executive Officer. We have selected a very strong leader at a time when Verticroft is in a very strong position and expanding rapidly in the EU “said Adrain mason -Chairman. “ our technology is changing the way farmers operate their business, we are bringing security, peace of mind and efficiency to an extremely non-technologically advanced industry. Our next CEO needs to thrive in a highly dynamic and fragmented environment, to be capable of accelerating what is working well at Verticroft and disrupting what needs to change.

Alex is unique in his ability to translate vision to world-class execution, bringing a host of experience across multiple sectors, and Industries that are highly complementary to his new role.

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Alex is well versed on every facet of Verticroft’s business model, technology and strategy and will move the company forward at the desired pace needed to capitalise on the vast opportunity and gap in the global market we are filling.

Alejandro Pons has a wide experience in international markets, developing new business models in the last 10 years, based in Accra, Ghana, in segments and fields like Public Health, fighting against the endemic disease, Real Estate, Animal Health and Organisations with global Market interest. Having collaborated with multinational companies like Bayer and Unilever. His primary focus is in continents like Africa, Asia, and the United States and has huge experience in the international development, adapting to the demands on the socio-economic of each segment, and he also has an international and global perspective

Headquartered in Dubai, United Arab Emirates Verticroft is the world’s largest builder of sustainable Alfa hay facilities using VCC (vertical crop culture) with an annual production capacity of 150,000 MT per annum around the world.

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