HONOR’s Singles’ Day Sales Record Seals its Global Success, Bucks Trend Amid Global Downturn

HONOR, the young, innovative and trendsetting smartphone e-brand for digital natives, announced today the brand was the top Singles’ Day performer in terms of sales volume and revenue under the Smartphone category on both Tmall.com and JD.com, the two biggest e-commerce platforms in China. The success represents the 3rd consecutive year of HONOR’s sales supremacy during this festive season.2

  • Champion of China Singles’ Day Sales for the 3rd Consecutive Year1
  • Over 1 Million Units Sold During Diwali in India
  • Best Selling in Western Europe, South East Asia, and Russia

Singles’ Day helped to extend HONOR’s growing influence into Southeast Asia. In Indonesia, HONOR became best seller in Mobile Category and Electronics Category at shopee.com, selling over 8,000 units within 80 minutes.

Moreover, the recently launched HONOR Magic2 was another strong sales performer. It was the best-selling smartphone in terms of sales volume and revenue in RMB 4,000-5,000 range (US$580-720) at Tmall.com and JD.com.

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Meanwhile, in India, over one million units of HONOR products were sold during the Diwali promotional period, a 300% YoY increase from 2017. The most popular products included HONOR 9N, which became the Star Product on Flipkart’s Big Billion Days; and the recently launched HONOR 8X, which became the Best Seller on Amazon India on the first selling day.

Since its launch, this September, HONOR’s rising star the HONOR 8X Series has sold six million units of globally. It became the Best Seller in these countries or regions: Amazon Germany3; France smartphone online sales4; GITEX, the biggest technology show in the Middle East, North America and South Asia.

George Zhao, President of HONOR, commented: "I’m thrilled that HONOR achieved these unbeatable results even under what has become a tough situation for the global mobile phones industry. Global smartphone shipments in Q3 2018 represented a 6% YoY decline, the Chinese smartphone market is also declining and was down 11% in the first half of 2018. Our strategy and undiminished efforts in R&D have ensured HONOR’s bucks this global trend, especially the key areas of smartphone technology innovation such as AI, GPU Turbo, and our excellence in smartphone design."

With Black Friday and the Christmas season almost upon us, HONOR will roll out more promotional festive deals in its global markets and share its success with HONOR fans all over the world

1 The bestseller in terms of volume and revenue in the smartphone category.
2 The bestseller in terms of volume and revenue in the smartphone category.
3 Under "newly launched smartphone category".
4 According to GFK report, W41 2018.

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