With more than 1 billion active user surely each one from the young generation is on WhatsApp. Time has come to unlock new ways of customer communication. WhatsApp has wide acceptance as a secure, private and direct way of communication, Naturally many establishments are exploring the new way of communication with their customers. Many companies are inclined to have a WhatsApp based customer Support center to cater to the needs of their customers. Some even go a few steps further to get a Customised WhatsApp Bot replying to their customer’s standard queries. Also WhatsApp API integration with CRM like Zoho, Salesforce, Freshdesk, Vtiger, Pipedrive, Zohodesk, Pipeline Deals etc offers a great feature for sending transactional alerts, Ticket status alert & automatic ticket Creation based on incoming messages. with WhatsApp API integration with your CRM, you can now send WhatsApp messages to your customers straight from your CRM and have their records too. With Integrated APIs, you can set status update messages to your customer based on your workflows.
Various use cases can be developed around WhatsApp API Integration with CRM. Sending status Updates. (workflow update on WhatsApp), Sending Ticket Status on WhatsApp and resolution (Customer Support and Ticketing on WhatsApp), Greeting newly generated leads, Creating new leads on receipt of Whatsapp message. (lead nurturing on WhatsApp) , Sending Birthday wishes (Customer Satisfaction on WhatsApp), Sending feedback Message (Feed Back on WhatsApp). Providing notifications to your team based on CRM events (Sales Monitoring). All these actions will go a long way in customer satisfaction, People will love to be contacted on social media platform like WhatsApp. As they check these applications more frequently than conventional messaging apps.
Certainly, WhatsApp based customer support is the need for an hour & its integration with CRM offers just the flexibility to do it from the existing system. This will surely separate out your customer service & Sales from competition and help in adding and retaining customers. It also helps in brand building, in today’s tech-savvy environment.
Another popular use case of WhatsApp API integration can be with Tally. You can integrate our API with a tally to send out Invoices from Tally.
Advantages of WhatsApp CRM integration:
Most efficient and widely used platform. It is much easy to read a WhatsApp message than to read an Email.
In addition to text message, you can also send Images, PDF file & Website Links.
You can trigger automated events and reach out to customers on important events.
You can also timely remind customers for your service renewal dates.
Creates a Brand Image of your services/products as Social media platform have a heavy influence on customers choice.
Feedback taken on WhatsApp will give you more response. In fact, delighted customers will give your services/products a higher rating.
Please go through our product pages by clicking on the link below to know more about the WhatsApp Integrations. We also Build & Integrate AI WhatsApp Bot with various social media platforms like WhatsApp, Facebook, Telegram, Slack etc.